Home delivery refers to deliveries of goods to the customers’ homes (or another location of the customers’ choice such as workplaces) rather than customers having to collect the goods in-person from a physical point of sale. In home delivery operations, therefore, the physical distribution of the goods from the point of purchase to the customer needs to be organized and carried out by the seller or specialized delivery companies rather than by the customer.

While delivery can be tough on some profit margins, operators are finding that offering home delivery service can address both their appetite for sales and the consumer’s hunger for convenience. Delivery of good is an integral part of the customer’s experience. Ultimately the quality and value of the service will play a role in differentiating between those who succeed and those who fail. One more important factor in India is that no one wants to pay for home delivery services, these services are always expected by consumers as “free”